5 Must-Have Tools For Your Website

1) Google Analytics

What is Google Analytics?

Google Analytics is a free tool created by Google, which allows you to analyse the traffic on your website. It can tell you where things are working, and where they are not, so you can solve any issues and take advantage of opportunities.

What is Google Analytics used for?

Google Analytics is useful for performance optimisation, search engine optimisation, and search engine marketing. Even if you are not doing any of these things at the moment, Google Analytics is still a must-have, so you've got the data you need when you do start working on these areas.

How to get started with Google Analytics

You can get started with Google Analytics by adding a simple tracking code to your website. If you’re looking for an easy way to install your script, we’d suggest using Tracking Script Manager.

2) CDN

What is a CDN?

CDN stands for “Content Delivery Network”, and its function is to store elements of your website across a global network, so that these elements are loaded in a location physically closer to whoever is viewing your website.

What is a CDN used for?

CDNs are one of many tools that can be used to help speed up your website.

How to get started with a CDN

There are a number of different CDNs which can be used, however the most popular (hands down) would be Cloudflare. You can sign up for free, and the way you set it up is by having Cloudflare manage your DNS. We won’t get into all that now, but you can read about the process here.

3) Caching

What is caching?

Put simply, website caching allows your website to be “saved”, so that your web server does not have to load your website every time someone visits. Instead of having to go through all the complex processes of loading your website, the “saved” version of your website can immediately be served to your user.

What is caching used for?

Website caching is used to speed up your website, and can help improve your website scores in Google Pagespeed, specifically the “Reduce initial server response time” parameter.

How to get started with caching

When it comes to caching, there are a lot of different options, and a lot of opinions on which is best. If your web server has LiteSpeed enabled, then this would definitely be our top recommendation. If not, then there are a myriad of different plugins available—However we use Hummingbird on many of our sites as it is effective and has a great user interface.

4) Security plugin

What are security plugins?

Security plugins are add-ons you can install on the website level which help you manage your web security, and help keep the nasties away!

What are security plugins used for?

Uses for security plugins include:

  • Firewall—This helps to prevent any unwanted access to your website admin area by blocking login attempts
  • Malware scanning—This scans your website for any potentially harmful code or files
  • 2FA—Short for “Two-Factor Authentication”, this is an added measure to prevent unwanted access to your website admin. It will generally ask you for an additional verification code when logging into your website, which you can have sent to your email, or saved in an app on your phone, such as Google Authenticator.

How to get started with website security

There are a number of security plugins available—Our recommendation would be either Wordfence or Defender. Both these plugins will provide the tools you need, however Defender does have a very nice user interface.

5) SEO analysis

What is SEO?

SEO or “search engine optimisation” is the process of improving your website in ways that will be favoured by search engines, with the aim of climbing the ranks in the SERP, or “search engine results page”.

What are SEO plugins used for?

A good SEO plugin will not only allow you to set your website’s SEO settings, but will also provide you with feedback on how to improve your website’s SEO rankings. It can even do page-by-page analysis where it will give you pointers on things like page titles, keyword usage, image formatting, page links, and more.

How to get started with SEO

As per usual, there are a lot of plugins available (which is what makes WordPress great)—We would suggest either Yoast SEO or Rank Math. Rank Math does have more features included in the free version, however it can be a bit much if you are just looking to manage basic settings.

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