What is Branding? Branding is the formulation of how a business is communicated visually. Branding ensures consistency of how a business is perceived and is tailored to each business’s target demographic. Ever wonder why brands like Gucci can sell their bags for a ridiculous price whilst a bag from Target does the exact same thing? Branding.
There are many components to branding, including, font selection, color selection, visual branding and logo design. It may seem simple, but choosing the right font and colours to represent your brand has a huge effect on how your business is perceived by your customers. For example, choosing a bold font and vibrant colour palette will make your business seem more fun, creative and emotive, whilst choosing a more classic font and muted colour palette makes your business seem professional and sophisticated.
Good logo design, and design in general, is all about balance. We have a good eye for design here at Eleventy, and have produced logos for a number of our clients. Click here to view some of our work.
Logo designs can end up costing thousands, but here at Eleventy we charge just $300 for a basic logo design. We'll start off by providing four or five initial concepts, and this price also includes unlimited revisions (changes / amendments).
"Eleventy developed the website for my home-based business. I gave Jared a brief, including the required content, and he responded with a design which I was very happy with. We had a couple of online meetings to finalise, things, before the site went live. Jared is very professional and easy to work, and was very responsive to any requests I made. I have received very positive feedback about my website, and would recommend Eleventy to anyone wanting reasonably-priced, good quality website design and implementation."
Paul Carberry Consulting